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Newest gadget phone from Motorola... will anyone pay so much for it?
AURA™ by Motorola
Price: US $1,999.99
Availability: Dec 4, 2008
62 Carat Sapphire Crystal Lens
The Return of Artistry
AURA™ by Motorola is a timeless, classically designed device that delivers a sensory experience that is second-to-none for those with refined taste. Combining an exquisite interface with superb craftsmanship inspired by high-end watches, AURA breaks convention and re-establishes artistry in the design and manufacturing of mobile devices. From the moment an AURA owner picks up his or her device they embark on a journey of discovery.
An Exquisitely Performing Device, Designed to the Highest Standards
Drawing on inspiration, materials and techniques from luxury jewelers, AURA begins with the world's first 16 million color, circular display with more colors and sharper resolution than has ever been seen on a Motorola phone. The product's richness can literally be felt, from the weight of its stainless steel housing and the textures and patterns chemically-etched into its surface, to its Grade 1, 62-carat sapphire crystal lens, one of the most scratch-resistant materials on earth.
Turning AURA over reveals a window into its mechanical heart-gears composed of Rockwell 50-55 hardened steel and 130 precision ball bearings-working in tandem to drive the phone's assisted-opening blade. The effect is more like opening the door on a luxury car versus accessing a mobile phone. From its Swiss-made main bearing to the custom-engineered rotating mechanism composed of over 200 high precision individual parts, AURA was built to surpass Motorola's reliability requirements. The gears are protected from harsh conditions with the same coatings used in high-performance racing engines.
The vibrancy and richness of the AURA interface easily matches the product's physical design. Its unique circular display form alone is breathtaking. With a brilliant interplay of 16 million colors and 300 ppi precision, the highest resolution of any Motorola phone. And of course, Motorola's exclusive CrystalTalk™ technology delivers supreme clarity and deep resonance to every single conversation an AURA owner has, even in noisy environments.
Key Features:
World's first circular display on a mobile phone, 16 million color
Chemically-etched textures and patterns
Three tungsten carbon carbide coated main gears
The main bearing is Swiss-made
Protective PVD coating and mirror polish finish, same as used on luxury watches
130 precision ball bearings
CrystalTalk™ technology
Made from over 700 individual components
Assisted-opening blade mechanism
Up-scaled, nickel-chrome plated exposed screws
Stainless steel housing
Scratch-resistant, 62-carat, Grade 1 sapphire crystal lens
300 ppi resolution display
Stereo Bluetooth® technology
Bands Internal quad band, 850/900/1800/1900 MHz
Bluetooth Stereo Bluetooth Class 1, Version 2.0 plus EDR and A2DP
Built-in Memory7 2GB
Camera 2 MP, Fixed Focus
Carriers GSM
Connectivity Micro USB
USB 2.0 Hi-Speed
CrystalTalk™ Technology Yes
Dimensions (H x W x D) 1.87 x 3.81 x .730 in
Display 300 ppi resolution display
World's first 16 million color, round display
1.55 inches in diameter, 480 pixel diameter, LCD round
Email Support1 Yes
Other Features Assisted-opening blade mechanism
Scratch-resistant, 62-carat, Grade 1 sapphire crystal lens
Stainless steel housing
Form Factor Rotator
Music Music Player
Standby Time2 Up to 400 hours (16.6 days)
Talk Time2 Up to 438 minutes or 7.3 hours
Weight 4.97 oz (141g)
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