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网上生意的前途是什么? [轉載, 英文]

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發表於 2017-7-23 06:48:10 | 顯示全部樓層 |閱讀模式
本帖最後由 jgyjgw 於 2017-7-23 06:57 編輯

网上生意的前途是什么?  [轉載, 英文, 又系要等待板主大人翻譯吧!]
http://www.businessinsider.com/a ... l-apocalypse-2017-7

在這裏看到, 什麼生意是發展网上銷售最好的項目. 原來賣衣服,鞋,玩具,都是最受网上客接受的.

Amazon and the rise of online shopping have been repeatedly blamed for the staggering rate of store closures and bankruptcies disrupting the retail industry in the US.

But e-commerce accounts for only a small fraction of the problems pushing many American retailers to the brink of death, according to Doug Stephens, a retail-industry consultant.  

"It's mathematically impossible for it to be Amazon’s fault," Stephens said.
Online sales are growing rapidly — up 15% in the most recent quarter compared to 4% for total retail sales.
But total e-commerce sales account for just 8.5% of overall retail sales in the US. The other 91.5% of purchases are still made in brick-and-mortar stores, according to the US Census Bureau.
So what's sending mall and store traffic plunging, if most purchases are still made in stores?

screen shot 2017-07-21 at 121657 pm.jpg

E-commerce only accounts for a small fraction of total retail sales.Fung Global Retail
There's no single driver behind the decline of retail stores in America, and the effect of online sales growth certainly can't be ignored. But there are two other factors that arguably play an even bigger role: excess retail stores and shoppers' changing consumption habits. Retailers expanded rapidly in the 1990s, blanketing the US with hundreds of shopping centers and strip malls under the expectation that demand would follow.

online-versus-in-store-purchases-chart03.jpg

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 樓主| 發表於 2017-7-23 06:57:50 | 顯示全部樓層
本帖最後由 jgyjgw 於 2017-7-23 06:59 編輯

People still prefer to shop in stores for most products.Business Insider, Mike Nudelman

Demand never quite caught up and then the recession hit, resulting in a sharp contraction in discretionary spending, says John Clapp, a professor at the University of Connecticut's Center for Real Estate.

"Now there's two or three times more retail space per person than we need in the US," Clapp says.
The US has 23.5 square feet of retail space per person, compared with 16.4 square feet in Canada and 11.1 square feet in Australia, the next two countries with the most retail space per capita, according to Morningstar Credit Ratings.

Too much excess retail space has led to a drop in retail sales per square foot in the US. A company like Sears would need to close nearly half its stores to restore its sales per square foot to 2006 levels, according to the real estate analytics firm Green Street Advisors.

Retailers' sales per square foot has been plunging. Fung Global Retail, Green Street Advisors

Many retailers expected sales to bounce back after the recession. But that never happened for a majority of mall-based stores, primarily because people changed their shopping habits.
"People are making more discerning decisions about what they buy, where they spend, and how they spend," Stephens says.
Specifically, shoppers are buying more experiences than things.

Stephens says this trend, which has been particularly devastating to apparel retailers, is due in part to the rise of social media.
"Experiences make a better story on social media than things," he says.
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 樓主| 發表於 2017-7-23 07:00:05 | 顯示全部樓層
More than 5,000 stores are closing this year. Fung Global Retail

Add to that shoppers' growing expenses in other categories, such as health care, technology, and education, and it's evident why shopping mall visits have been declining over the last decade.

When shoppers do buy "things," they mostly likely aren't paying full price — a habit they learned during the recession that has stuck around since then. Discount stores like TJ Maxx, Marshalls, and Ross Stores are thriving, while full-priced department stores such as Sears and Macy's are struggling.

E-commerce will eventually play a bigger role in the overall retail economy due to its rapid growth, but for now, it can't be blamed as the main source for retailers' troubles.
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發表於 2017-7-23 07:05:31 | 顯示全部樓層
The young generation has changed their shopping behavior.
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發表於 2017-7-23 07:55:26 | 顯示全部樓層
回復 jgyjgw #1 的帖子

Despite the concern on privacy and security and the fact that you cannot try things on, online shopping offers many distinct advantages, including incredible convenience, price comparison, infinite choices, easy access to consumer reviews and no pressure sales , etc ....
This is an irreversible global trend that more people than ever before in history are using the Web to shop for a wide variety of items, from clothes to airplane tickets, or even cars and houses!   
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發表於 2017-7-23 09:05:36 | 顯示全部樓層
網上生意有前途
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發表於 2017-7-23 09:43:20 | 顯示全部樓層
It is very clear that online shopping is growing faster than in-store shopping.
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發表於 2017-7-23 10:13:13 | 顯示全部樓層
明顯地看到, 網上購物趨勢向上,而實體店銷售則平穩地下跌

                               
登錄/註冊後可看大圖


但不要忽略, 實體店銷售仍佔九成以上

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發表於 2017-7-23 11:01:14 | 顯示全部樓層
好文值得細讀
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發表於 2017-7-23 11:05:06 | 顯示全部樓層
多谢師兄分享, 大勢所趨, 在所難免.
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發表於 2017-7-23 11:53:14 | 顯示全部樓層
回復 jgyjgw #1 的帖子

將來發展更大
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發表於 2017-7-23 13:02:44 | 顯示全部樓層
實體店舖的生意,已逐漸由虛擬通路所取代。
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發表於 2017-7-23 19:45:21 | 顯示全部樓層
回復 jgyjgw #1 的帖子

網絡生意前途光明,有心去做,一定成功
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發表於 2017-7-24 00:17:09 | 顯示全部樓層
jgyjgw 發表於 2017-7-23 06:57
People still prefer to shop in stores for most products.Business Insider, Mike Nudelman

Demand neve ...

人們還是更喜歡在大多數產品的商店購物。業內人士,麥克·納德爾曼(Mike Nudelman)

康乃迪克大學房地產中心的教授約翰·克拉普(John Clapp)說,需求並沒有相當大的下滑,而是經濟衰退,導致了自由支配的急劇下降。

Clapp說:“現在每個人的零售空間比美國需要的要高出兩三倍。
晨星信用評級顯示,美國人均零售空間為23.5平方英尺,加拿大為16.4平方英尺,澳大利亞則為11.1平方英尺,是未來兩個人均零售面積最大的國家。

零售空間過剩導緻美國每平方英尺零售額下滑。根據房地產分析公司Green Street Advisors的統計,像Sears這樣的公司將需要關閉將近一半的商店,以將其每平方英尺的銷售額恢復至2006年的水平。

零售商每平方英尺的銷售額一直在下滑。馮全球零售業,綠街顧問

許多零售商預計經濟衰退後的銷售額將反彈。但是,絕大多數商場的商店從來沒有發生過,主要是因為人們改變了購物習慣。
斯蒂芬斯說:“人們對他們所購買的產品,消費的方式以及消費方式做出了更明確的決定。
具體來說,購物者購買的東西比較多。

斯蒂芬斯說,這一趨勢對服飾零售商來說尤為嚴重,部分原因是社交媒體的興起。
他說:“經驗比社會媒體做出更好的事情,而不是事物。”
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發表於 2017-7-24 00:20:49 | 顯示全部樓層
jgyjgw 發表於 2017-7-23 07:00
More than 5,000 stores are closing this year. Fung Global Retail

Add to that shoppers' growing expe ...

今年有5000多家門店關閉。 豐全球零售

增加購物者在醫療保健,技術和教育等其他類別中的不斷增長的支出,很明顯,過去十年購物中心訪問量一直在下降。

當購物者購買“東西”時,他們大多數情況下都不會付出全部代價 - 這是他們在經濟衰退之後所學到的習慣。 像TJ Maxx,Marshalls和Ross Stores這樣的discounters正在蓬勃發展,而Sears和Macy等百貨公司在破產邊緣。

電子商務由於其快速增長,最終將在整體零售經濟中發揮更大的作用,但現在不能將其歸咎於零售商的煩惱。
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 樓主| 發表於 2017-7-24 02:05:36 | 顯示全部樓層
馬後砲 發表於 2017-7-24 00:17
人們還是更喜歡在大多數產品的商店購物。業內人士,麥克·納德爾曼(Mike Nudelman)

康乃迪克大學房地 ...

其實, 网上銷售做得好, 亦爭取店鋪的好處

Amazon Teams Up With Sears, And A New Retail Group Tumbles
https://www.investors.com/news/s ... liances-via-amazon/

Amazon to Buy Whole Foods for $13.4 Billion
https://www.nytimes.com/2017/06/ ... on-whole-foods.html
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