This video was submitted to the Outreach category of the 2011 ESA YouTube Your Entomology Contest by Brett Blaauw, Michigan State University, who writes, "Due to the loss of natural habitats, there has been an observable decrease in beneficial insects over the years. This loss of insects may lead to a decrease in the ecosystem services they provided. By reintegrating wildflowers back into the landscape, many beneficial insects will be able to have access to the floral resources they need to survive. This video is a quick introductory guide to help people establish wildflower plantings on their own for the conservation of beneficial insects."